Thursday, March 7, 2013

The Square is funded! And campaign photochop recap

I spent most of the last month staring at TweetDeck. As part of the outreach campaign for The Square, I tried my best to stay abreast of news from Cairo and keep the cheerleading and pandering that is a necessary part of any Kickstarter campaign tempered with meaningful updates from the revolutionaries on the ground. I'm so happy this campaign has succeeded, and moving forward I'll continue in my goal to bridge promoting a story with the causes that it depicts. I particularly like this paragraph, from one of our outreach drafts:

"More than money, we feel we've been introduced or reconnected with a global community of people who want to fight for a better world. We're so grateful that you're with us. We want to use this time, while we're connected, to fill the air with inspiring stories, stories that push your movements forward, stories that bring our movements together."

Now I wanted to share with you some of the more fun images that I created in this digital blitzkrieg. I'm no designer, so these assignments were even more fun of a challenge as a result.
My favorite image has to be this Egyptian nationalist remix of Delacroix:

We busted this out really quick for the french Facebook page, it probably got the least exposure of any image, which is probably why I love it. It doesn't make any damn sense.

Khalid Abdalla's quoteplate was another favorite, filled with excerpts from his "Testimony," a long and wise letter about the revolution. You can read the full, passionate, brilliant text here.

There were whimsical images that underline the international and technological spirit of this project. Here Producer Avram Ludwig holds a computer Skyping in our Egyptian Director and Producer to a New York loft with a random Murikami painting in the background.

I used to hate facebook's cover photos option, but have embraced it as a interesting visual tool to change campaign headlines and keep things visually up to date.

Finally, the Stencil. Based on the street art of Keizer in Cairo, I mocked it up in 10 minutes before a flight, for better or for worse, and sent it to our printer. It's become the sticker, t-shirt logo, and viral stencil we circulated to spread solidarity for the egyptian revolution. Who knew!

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